After attending a webinar series, I dove into the talent, thought leadership and unique mindsets that have enhanced commercial and corporate real estate as more women and diverse thinkers fill executive leadership positions and advanced technology roles. (See my Yardi Balance Sheet blog post archive.)

I’ve written many marketing emails (and enewsletters) for Yardi and other companies, including those designed to engage clients and prospects at events. During COVID, we (at Yardi) were successful at pivoting to virtual meetups. I’m currently writing email sequences for HubSpot campaigns. My email copy always includes concise messaging and a clear call to action. No one has time to read through lengthy emails.

I contributed articles about fitness, nutrition, mindfulness and overall wellbeing to Spa magazine. These pieces contained insights and tips for healthier living, including plant-based recipes, exercise and mindful moments.

I was a senior editor and contributing writer for Spa. This is one issue I worked on. I managed the production schedule and freelance contributors, and also wrote short articles in addition to penning engaging coverlines.

I’ve written numerous client success stories for Yardi. This one is about Cindy Hill, who joined Cousins as their VP of IT applications, and her first project was to transition the company from its existing software to a single stack solution. The company needed a cultural shift from the mindset that software was only for accounting. (Read another success story about NYC Office Suites.)

I’ve written so many software product brochures that I’ve lost count (but I’ve never stopped caring). Here is one example, for Yardi’s coworking space management platform called Yardi Kube. I’m happy to share more brochure samples on request.

I enjoy exploring ways for individuals and businesses to optimize energy conservation. This paper is about how nearly 40% of the Fortune 500® partner with the U.S. Environmental Protection Agency (EPA) to deliver cost-saving energy efficiency solutions. (Here is another white paper.)

For Warner Bros. Records, I wrote numerous print ads and copy for event collateral (such as South x Southwest) for artists including Wilco and Built to Spill. I wrote David Byrne’s Luaka Bop artist catalog and scripted Hillary Clinton’s PSA for Save America’s Treasures and the Sing, America benefit album. And even though I love words, I also know when an image can speak a thousand of them (see above).

As a freelance writer, I wrote beauty product copy for the Soft Surroundings website (the current site is light on beauty products) and in-store signage. I also wrote special event postcard mailers featuring leading brands including Jane Iredale, Paula Dorf and Payot. The focus was on easy routines using quality products to achieve natural beauty.

As a freelance writer for GBMI, I crafted copy for the Pony website (it has since been redesigned, but you can still get the brand vibe and voice on the current website). I also wrote catalog and web copy for GBMI’s other footwear brands including Dryshod and Camper. I quickly learned the DNA of each brand, including meetings with product designers, to tell the right story.

As a music journalist living in New York and Los Angeles, URB was one of the magazines I contributed to — I interviewed electronic music artists and reviewed live performances. (I did the same as a west coast editor for Spin magazine.) It was an amazing opportunity to talk to highly creative people from around the world. (Online archive is unavailable.)

I wrote the intro for the Woodstock 2 Marvel Comics / Marvel Music comic book that was sold worldwide. It’s now a collector’s item (sold on Amazon and elsewhere). This project overlapped with my time as a consumer marketing and ad copywriter for Marvel Comics in New York.

I wrote many ads for Marvel Comics featuring their most popular characters, including the X-Men and Spider-Man. Our in-house creative team worked with clients’ ad agencies to deliver campaigns that promoted products without compromising the integrity of the Marvel Universe. I also wrote copy for promotional items including in-store signage and Spider-Man trading cards, as well as radio teaser scripts for Marvel’s television series.

I was a west coast editor for Spin magazine for a few years. I interviewed bands and artists — such as Phish, shown here — and also reviewed albums and live concerts (including Oasis, Bjork, Ben Harper, Foo Fighters and Stevie Nicks).

I’ve been writing since the age of 13, and in my free time I write short stories. Bottlecap Press published a chapbook of three stories I wrote (part of a bigger collection that I’m currently working on) in 2022.